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Category: Skills Tests

45

Marketing Management

The number of attempts remaining is 1

1 / 25

What is the term for a marketing strategy that aims to position a product as the best in terms of quality or value within its category?

2 / 25

Which marketing concept emphasizes creating and maintaining long-term customer relationships rather than focusing solely on individual transactions?

3 / 25

In the context of the marketing mix, what does "Promotion" refer to?

4 / 25

What is the term for the process of gathering, storing, and analyzing data about customer interactions to improve business relationships and customer satisfaction?

5 / 25

Which marketing strategy involves selling a range of complementary products to existing customers to increase overall sales?

6 / 25

What does the acronym CRM stand for in marketing?

7 / 25

Which type of advertising is designed to build brand awareness and recognition over time rather than generate immediate sales?

8 / 25

What is the concept of product positioning in marketing?

9 / 25

What is the process of systematically tracking and evaluating the results of marketing efforts to optimize future performance?

10 / 25

Which of the following is NOT a digital marketing channel?

11 / 25

Which marketing communication strategy involves creating a message that presents the product's benefits and persuades consumers to take action immediately?

12 / 25

What is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors?

13 / 25

Which of the following is a component of the external marketing environment?

14 / 25

Which of the following is a component of the external marketing environment?

15 / 25

Which marketing research method involves observing and recording consumer behavior in a natural setting without direct interaction?

16 / 25

What is the term for a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, or fall within a given price range?

17 / 25

Which of the following is an example of a marketing objective?

18 / 25

In the AIDA model, what does the "D" stand for?

19 / 25

Which marketing metric measures the percentage of customers who stop using a product or service over a given period?

20 / 25

What is the term for the set of potential customers who share common needs and characteristics that a company chooses to serve?

21 / 25

Which pricing strategy involves setting a low initial price for a new product to gain market share quickly?

22 / 25

Which stage of the product life cycle is characterized by rapid sales growth and increasing competition?

23 / 25

What is SWOT analysis used for in marketing management?

24 / 25

Which of the following is NOT part of the marketing mix (4Ps)?

25 / 25

What is the primary goal of marketing?

Your score is

28

Content Creator

The number of attempts remaining is 1

1 / 25

What is the term for content that is designed to generate interest and encourage user interaction?

2 / 25

What is the purpose of A/B testing in content creation?

3 / 25

Which of the following is NOT a common content creation tool?

4 / 25

What is the significance of a "content niche" in content creation?

5 / 25

What is the term for content that is designed to showcase a behind-the-scenes look at a creator's life or work?

6 / 25

What is the role of a content creator during a content crisis?

7 / 25

What is the purpose of analytics in content creation?

8 / 25

What is the term for content that is specifically created for a particular holiday or event?

9 / 25

What is the significance of engagement rate in content creation?

10 / 25

What is the primary purpose of storytelling in content creation?

11 / 25

Which type of content typically requires the longest production time?

12 / 25

What is the term for content that is designed to promote a product or service?

13 / 25

What is the purpose of audience segmentation in content creation?

14 / 25

Which of the following is a common metric to measure the success of content creation?

15 / 25

What does the acronym "CTA" stand for in content creation?

16 / 25

Which social media platform is known for its character limit on posts?

17 / 25

What is the role of visuals in content creation?

18 / 25

Which of the following is NOT a common content distribution channel?

19 / 25

What does the term "evergreen content" refer to?

20 / 25

What is the purpose of a content calendar for content creators?

21 / 25

Which platform is primarily associated with short-form video content?

22 / 25

What is the term for content that is designed to educate and provide valuable information to the audience?

23 / 25

What does SEO stand for in the context of content creation?

24 / 25

Which of the following is NOT a type of content commonly created by content creators?

25 / 25

What is the primary goal of content creation?

Your score is

14

Paid Media Specialist

The number of attempts remaining is 1

1 / 25

In paid search advertising, what does the term "negative keywords" refer to?

2 / 25

Which advertising platform allows for "in-stream" video ads that play before or during online video content?

3 / 25

In paid media advertising, what is the primary purpose of a landing page?

4 / 25

What is the term for the practice of optimizing ad campaigns for mobile devices, considering factors like screen size and user behavior?

5 / 25

What is the term for the practice of continuously optimizing ad campaigns to achieve the best possible results?

6 / 25

Which advertising platform allows advertisers to create and display ads to users who have engaged with their content on the platform?

7 / 25

What is the primary objective of geo-targeting in paid media advertising?

8 / 25

What is the term for the practice of bidding on keywords that are not directly related to a product or service but may still attract potential customers?

9 / 25

Which ad format is commonly used in mobile advertising and allows users to interact with the ad by swiping, tapping, or shaking their device?

10 / 25

In programmatic advertising, what is the automated process of buying and selling ad inventory in real-time called?

11 / 25

Which metric measures the percentage of users who take a desired action, such as making a purchase or filling out a contact form, after clicking on an ad?

12 / 25

What does the term "ROI" stand for in the context of paid media advertising?

13 / 25

In social media advertising, which platform is known for its character limit in ad copy?

14 / 25

What is the term for the amount of money an advertiser is willing to pay for each click on their ad?

15 / 25

Which type of online advertising format allows advertisers to display visually engaging ads on other websites?

16 / 25

What is the primary purpose of a Quality Score in Google Ads?

17 / 25

Which metric measures the number of times an ad is displayed to a user, regardless of whether they click on it?

18 / 25

What is the term for the practice of optimizing landing pages to increase conversions in paid media campaigns?

19 / 25

Which type of targeting in paid media allows you to reach users who have previously visited your website?

20 / 25

When setting up a PPC (Pay-Per-Click) campaign, what is the primary factor that determines ad position?

21 / 25

What is the purpose of A/B testing in paid media campaigns?

22 / 25

Which online advertising platform allows you to target users based on their search queries?

23 / 25

What is the key benefit of using remarketing or retargeting campaigns in paid media?

24 / 25

In the context of paid advertising, what does CPC stand for?

25 / 25

What is the primary goal of a paid media specialist in digital advertising?

Your score is

15

Community Management

The number of attempts remaining is 1

1 / 25

What is the significance of a "KPI" in community management?

2 / 25

What is the primary goal of community engagement?

3 / 25

What is the role of analytics in community management?

4 / 25

What is the purpose of A/B testing in community management?

5 / 25

What does SEO stand for in the context of community management?

6 / 25

Which of the following is NOT a key skill for a community manager?

7 / 25

What is the term for the process of turning casual community members into advocates and promoters?

8 / 25

What is the role of a community manager during a crisis within the community?

9 / 25

What is the primary purpose of a community manager's content calendar?

10 / 25

Which platform is known for its use of "upvotes" and "downvotes" to curate content?

11 / 25

What does the term "troll" refer to in online communities?

12 / 25

Which of the following is an example of a passive community engagement strategy?

13 / 25

What is a common method for measuring community engagement?

14 / 25

What is the term for the process of welcoming new community members and helping them get acclimated?

15 / 25

What does UGC stand for in the context of community management?

16 / 25

Which social media platform is known for its community-focused subreddits?

17 / 25

What is a persona in community management?

18 / 25

Which of the following is NOT a common challenge faced by community managers?

19 / 25

In the context of community management, what does ROI stand for?

20 / 25

What is the term for the practice of recognizing and rewarding active community members?

21 / 25

What is the purpose of a community code of conduct?

22 / 25

Which metric is often used to measure the health of an online community?

23 / 25

What is a community manager's role in handling conflicts within the community?

24 / 25

Which of the following is NOT a common platform for community management?

25 / 25

What is the primary goal of community management?

Your score is

16

Copywriting

The number of attempts remaining is 1

1 / 25

What is the purpose of A/B testing in copywriting

2 / 25

Which of the following is a copywriting best practice for email subject lines?

3 / 25

What is the primary goal of proofreading in copywriting?

4 / 25

What is the purpose of a "teaser" in copywriting?

5 / 25

Which of the following is a common mistake in copywriting for social media?

6 / 25

What is the primary purpose of the "body copy" in copywriting?

7 / 25

In copywriting, what is the primary goal of the "P.S." (postscript) section in a letter or email?

8 / 25

What is the purpose of a "value-based" headline in copywriting?

9 / 25

Which of the following is an example of a "power word" in copywriting?

10 / 25

What is the purpose of a "value proposition" in copywriting?

11 / 25

Which of the following is a persuasive technique in copywriting?

12 / 25

Which of the following is a technique to create a sense of authority in copywriting?

13 / 25

What does the term "keyword density" refer to in copywriting for SEO?

14 / 25

What is the primary purpose of an FAQ section in copywriting?

15 / 25

Which of the following is a common copywriting mistake to avoid?

16 / 25

What is the purpose of social proof in copywriting?

17 / 25

In copywriting, what does the term "above the fold" refer to?

18 / 25

What is the purpose of a subheadline in copywriting?

19 / 25

Which of the following is NOT a best practice in copywriting for the web?

20 / 25

What is the purpose of storytelling in copywriting?

21 / 25

Which of the following is a common technique to create a sense of urgency in copywriting?

22 / 25

In copywriting, what is the "unique selling proposition" (USP)?

23 / 25

What is the purpose of a call-to-action (CTA) in copywriting?

24 / 25

Which of the following is NOT a component of the AIDA model in copywriting?

25 / 25

What is the primary goal of a compelling headline in copywriting?

Your score is

41

Customer Service

The number of attempts remaining is 1

1 / 25

What is the primary goal of customer service quality assurance?

2 / 25

Which of the following best describes "escalation" in customer service?

3 / 25

What is the term for the practice of managing customer expectations regarding response times and issue resolution?

4 / 25

What should a customer service representative do if a customer asks to speak with a supervisor?

5 / 25

What is the purpose of a "service level" in customer service?

6 / 25

What is the primary goal of a customer service feedback loop?

7 / 25

Which of the following is an example of a soft skill that is important in customer service?

8 / 25

What is the term for the practice of addressing and resolving customer complaints before they escalate into larger issues?

9 / 25

In a customer service context, what does the acronym "SLA" stand for?

10 / 25

What is the primary purpose of a post-interaction survey in customer service?

11 / 25

Which of the following is an example of a closed-ended question in customer service?

12 / 25

What should a customer service representative do if they don't know the answer to a customer's question?

13 / 25

Which skill is essential for effective email communication in customer service?

14 / 25

In a customer service context, what does "FIFO" stand for?

15 / 25

What is the primary goal of upselling in customer service?

16 / 25

Which of the following is NOT a common customer service channel?

17 / 25

What does the acronym KPI stand for in the context of customer service metrics?

18 / 25

Which of the following is an example of proactive customer service?

19 / 25

What is the "first call resolution" metric used to measure in customer service?

20 / 25

Which communication channel is typically used for real-time customer support?

21 / 25

What is the primary purpose of a knowledge base in customer service?

22 / 25

When dealing with an upset customer, which of the following should you avoid doing?

23 / 25

What does SLA stand for in the context of customer support agreements?

24 / 25

Which of the following is NOT a key element of active listening in customer service?

25 / 25

What does CRM stand for in the context of customer service?

Your score is

11

Digital Marketing

The number of attempts remaining is 1

1 / 25

What is A/B testing commonly used for in digital marketing?

2 / 25

Which platform is known for its live streaming feature, making it popular for real-time engagement in digital marketing?

3 / 25

What is the primary goal of social media marketing?

4 / 25

Which digital marketing channel allows you to target users based on their search queries and keywords?

5 / 25

What is the term for the percentage of visitors who navigate away from a website after viewing only one page?

6 / 25

In digital marketing, what is the acronym CMS commonly used for?

7 / 25

What is the term for the practice of optimizing a website's structure and content to make it more search engine-friendly?

8 / 25

Which digital marketing metric measures the number of times a piece of content is displayed to a user, regardless of whether it's clicked or not?

9 / 25

What type of marketing involves partnering with individuals who have a large and engaged online following?

10 / 25

In email marketing, what is the "unsubscribe" link typically used for?

11 / 25

What does the acronym SERP stand for in the context of digital marketing?

12 / 25

Which digital marketing channel relies on short-lived content, such as Stories?

13 / 25

What is the purpose of a call-to-action (CTA) in digital marketing?

14 / 25

What is the term for the practice of tailoring digital marketing content to a specific audience based on their preferences and behaviors?

15 / 25

Which advertising model charges advertisers only when a specific action is completed, such as a sale or lead generation?

16 / 25

Which digital marketing strategy involves creating valuable content to attract and engage a target audience?

17 / 25

What is the practice of sending a series of automated emails to nurture leads and guide them toward a purchase called?

18 / 25

Which social media platform is known for its professional networking and B2B marketing opportunities?

19 / 25

In digital marketing, what is a "landing page"?

20 / 25

What type of digital marketing campaign involves paying a fee each time your ad is clicked?

21 / 25

Which metric measures the percentage of people who take a desired action after interacting with your digital marketing content?

22 / 25

What is the term for the practice of optimizing your website to rank higher in search engine results?

23 / 25

Which platform is known for its character limit in digital marketing content?

24 / 25

What does ROI stand for in the context of digital marketing?

25 / 25

Which of the following is NOT a primary digital marketing channel?

Your score is

19

Project Management

The number of attempts remaining is 1

1 / 25

What is a common technique for estimating project costs and duration by examining historical data from similar projects?

2 / 25

What is the primary purpose of a lessons learned report at the end of a project?

3 / 25

What does "PMO" stand for in the context of project management?

4 / 25

What is a project milestone?

5 / 25

Which type of project management chart shows the sequence and relationships between project tasks?

6 / 25

What is the purpose of a change control process in project management?

7 / 25

Which document provides a detailed breakdown of project costs and resources?

8 / 25

What is the main objective of project quality management?

9 / 25

What is the primary purpose of a project kickoff meeting?

10 / 25

Which project management tool helps identify potential risks and their impact on the project?

11 / 25

What is the purpose of a project communication plan?

12 / 25

What does the acronym "RACI" stand for in project management?

13 / 25

Which type of chart is used to identify the most important issues to address in a project?

14 / 25

What is the purpose of a project stakeholder analysis?

15 / 25

Which project management process involves defining and documenting the project's objectives, scope, and constraints?

16 / 25

What does the term "scope creep" refer to in project management?

17 / 25

Which of the following is NOT a common role in a project management team?

18 / 25

What tool is commonly used for visualizing project schedules and dependencies?

19 / 25

What is the critical path in a project network diagram?

20 / 25

Which project management method emphasizes adaptability and flexibility?

21 / 25

What is the purpose of a Work Breakdown Structure (WBS) in project management?

22 / 25

What document outlines the project's objectives, scope, deliverables, and stakeholders?

23 / 25

Which of the following is NOT a key constraint in project management?

24 / 25

What is the first step in the project management process?

25 / 25

What is the primary goal of project management?

Your score is

45

Graphic Design

The number of attempts remaining is 1

1 / 25

What is the purpose of a style guide in graphic design?

2 / 25

What is a serif typeface characterized by?

3 / 25

What is the term for the space between individual characters in typography?

4 / 25

Which design software is often used for creating layouts and multi-page documents?

5 / 25

What is a vector graphic format commonly used for logos and illustrations?

6 / 25

In typography, what is the baseline?

7 / 25

Which design principle involves creating a focal point within a composition?

8 / 25

What does the term "dpi" stand for in the context of image resolution?

9 / 25

Which tool is used to select and move objects in Adobe Illustrator?

10 / 25

What does the term "CMYK" stand for in printing?

11 / 25

Which color mode is used for professional printing and publications?

12 / 25

What is the purpose of mockups in the design process?

13 / 25

What is the standard resolution for web graphics and screens?

14 / 25

What is the primary function of the pen tool in graphic design software?

15 / 25

Which file format is lossless and best for storing high-quality images?

16 / 25

What is the purpose of a grid in layout design?

17 / 25

In print design, what is bleed?

18 / 25

Which color harmony involves using colors that are adjacent to each other on the color wheel?

19 / 25

What is the term for the space between lines of text in typography?

20 / 25

Which Adobe software is commonly used for photo editing and manipulation?

21 / 25

What does the term "vector graphic" refer to?

22 / 25

What is the purpose of a mood board in the design process?

23 / 25

Which file format is best for a logo with a transparent background?

24 / 25

Which color mode is used for web graphics and digital design?

25 / 25

What is kerning in typography?

Your score is

13

Video Editing

The number of attempts remaining is 1

1 / 25

What does "ripple edit" mean in video editing?

2 / 25

What does "aspect ratio" refer to in video editing?

3 / 25

Which video editing tool is used to adjust the speed of a clip, making it play in slow motion or fast motion?

4 / 25

What does "B-roll" refer to in video editing?

5 / 25

What is the purpose of a "LUT" in video editing?

6 / 25

Which video editing technique is used to create a smooth transition between two clips?

7 / 25

What does the term "keyframe" refer to in video editing?

8 / 25

Which tool is used to synchronize audio and video clips in post-production?

9 / 25

What does the term "rendering" mean in video editing?

10 / 25

What is the standard frame rate for most videos in the United States?

11 / 25

Which of the following is NOT a commonly used video file format for editing?

12 / 25

What does NLE stand for in the context of video editing?

13 / 25

Which audio editing tool is used to remove background noise from video clips?

14 / 25

What is the aspect ratio commonly used for standard high-definition (HD) videos?

15 / 25

Which video editing technique involves speeding up or slowing down a clip?

16 / 25

What is the purpose of keyframes in video editing?

17 / 25

Which term refers to the process of adjusting the brightness, contrast, and color of a video?

18 / 25

What does the "cut" tool in video editing software allow you to do?

19 / 25

Which video file format is known for its high-quality and lossless compression?

20 / 25

Which video file format is known for its high-quality and lossless compression?

21 / 25

What is the purpose of adding transitions in video editing?

22 / 25

Which video editing technique involves removing unwanted sections of a video?

23 / 25

What does the term "timeline" refer to in video editing software?

24 / 25

Which software is widely used for professional video editing?

25 / 25

What is the purpose of video editing?

Your score is

17

Social Media Management

The number of attempts remaining is 1

1 / 25

What is the term for the process of analyzing social media data to determine the effectiveness of your social media efforts?

2 / 25

Which social media platform introduced the "Like" button as a way to interact with content?

3 / 25

What is the primary advantage of using a social media management tool?

4 / 25

Which social media platform is most effective for B2B (business-to-business) marketing?

5 / 25

What is the term for a paid advertising model where advertisers pay a fee each time their ad is clicked?

6 / 25

Which social media platform allows for the creation of boards to save and organize content?

7 / 25

What does the term "social listening" refer to in social media management?

8 / 25

Which social media platform is known for its character limit on tweets?

9 / 25

What is the optimal image size (in pixels) for a Facebook profile picture?

10 / 25

Which social media metric measures the number of times users click on your ad divided by the number of times it was shown?

11 / 25

What is the term for paid social media advertising campaigns designed to promote specific products or services for a limited time?

12 / 25

Which social media platform is often associated with short, user-generated video content?

13 / 25

What is the term for the practice of responding to customer inquiries, comments, and complaints on social media in a timely manner?

14 / 25

Which social media platform is known for its 24-hour "Stories" feature?

15 / 25

What is the term for the practice of interacting with other users' content and profiles to increase your own visibility on social media?

16 / 25

Which type of social media content typically receives the highest engagement rates?

17 / 25

What is the purpose of a social media content calendar?

18 / 25

What is the maximum video duration for a single tweet on Twitter?

19 / 25

What is the recommended image aspect ratio for Instagram posts?

20 / 25

What is the 80/20 rule in social media content strategy?

21 / 25

Which of the following is NOT a common social media advertising objective?

22 / 25

Which social media metric indicates the number of times a post is shared by users?

23 / 25

What does the term "engagement rate" measure on social media?

24 / 25

Which social media platform is best known for professional networking?

25 / 25

What is the primary goal of social media management?

Your score is

34

Virtual Assistance

The number of attempts remaining is 1

1 / 25

Which skill is crucial for a virtual assistant to effectively communicate with clients and understand their needs?

2 / 25

What is a common responsibility of virtual assistants when conducting market research for clients?

3 / 25

Which tool is often used by virtual assistants for tracking time spent on different tasks?

4 / 25

Which of the following is NOT a common task when managing a client's calendar as a virtual assistant?

5 / 25

In virtual assistance, what does the term "SLA" typically stand for?

6 / 25

Which platform is commonly used for managing and scheduling social media posts as a virtual assistant?

7 / 25

Which of the following is NOT a common task in data entry for virtual assistants?

8 / 25

What does the term "inbox zero" refer to in email management for virtual assistants?

9 / 25

What is a common task when providing customer support as a virtual assistant?

10 / 25

Which software is commonly used for project management and collaboration in virtual assistance?

11 / 25

What is a common responsibility of virtual assistants when managing a client's social media accounts?

12 / 25

Which time management technique is often used by virtual assistants to improve productivity?

13 / 25

Which of the following is NOT a common platform for conducting online meetings as a virtual assistant?

14 / 25

In virtual assistance, what does the term "CRM" typically refer to?

15 / 25

What is the primary purpose of a virtual assistant's daily or weekly report to their client?

16 / 25

Which software is commonly used for creating and editing documents in virtual assistance?

17 / 25

What is a common task in social media management for virtual assistants?

18 / 25

Which skill is important for a virtual assistant when conducting internet research?

19 / 25

When transcribing audio or video files, which software is commonly used by virtual assistants?

20 / 25

Which of the following is NOT a common communication tool used by virtual assistants?

21 / 25

What is a common task involved in email management for a virtual assistant?

22 / 25

Which software is commonly used for organizing and managing tasks in virtual assistance?

23 / 25

When scheduling appointments for a client, which online tool is commonly used for coordinating time slots?

24 / 25

Which of the following tasks is NOT typically performed by a virtual assistant?

25 / 25

What does the term "VA" commonly stand for in the context of virtual assistance?

Your score is

8

Google Advertising

The number of attempts remaining is 1

1 / 25

What is the minimum recommended number of conversions needed in a 30-day period to enable the Target CPA bidding strategy in Google Ads?

2 / 25

What is the maximum number of characters allowed in a Google Ads path field?

3 / 25

Which ad format in Google Ads allows advertisers to display their business address and phone number along with their ad?

4 / 25

What is the term for the metric that shows the percentage of clicks that result in a conversion in Google Ads?

5 / 25

In Google Ads, what is the term for the unique code added to your ad's destination URL to track conversions?

6 / 25

Which bidding strategy in Google Ads automatically adjusts your bid to get as many clicks as possible within your budget?

7 / 25

What is the term for the ad format in Google Ads that allows you to showcase your products with images, prices, and information directly within the ad?

8 / 25

What is the maximum number of characters allowed in a Google Ads text ad description?

9 / 25

Which type of targeting in Google Ads allows you to show your ads to people who have previously visited your website?

10 / 25

In Google Ads, what is the term for the headline that appears above the search results when your ad is triggered?

11 / 25

What is the minimum recommended number of conversions needed in a 30-day period to enable the Target CPA bidding strategy in Google Ads?

12 / 25

Which type of ad extension allows you to display additional links to specific pages on your website?

13 / 25

What is the primary goal of a Google Ads Smart Shopping campaign?

14 / 25

What is the term for the metric that represents the total value of conversions divided by the total number of clicks in Google Ads?

15 / 25

In Google Ads, what is the recommended image size for a responsive display ad?

16 / 25

Which Google Ads campaign type is used for promoting mobile apps?

17 / 25

What is the term for the practice of creating multiple ad variations to test which one performs the best?

18 / 25

What is the maximum video length for a TrueView in-stream ad on YouTube?

19 / 25

What type of campaign in Google Ads is designed to increase online sales, sign-ups, or other conversions on your website?

20 / 25

What is the term for the practice of excluding specific keywords from triggering your ads in Google Ads?

21 / 25

Which bidding strategy in Google Ads allows you to set a specific cost per acquisition (CPA)?

22 / 25

In Google Ads, what is the Quality Score used for?

23 / 25

What is the maximum number of characters allowed in a standard Google Ads text ad headline?

24 / 25

Which type of Google Ads campaign is focused on driving phone calls to your business?

25 / 25

What is the main advertising platform used for running ads on Google?

Your score is

15

Facebook Advertising

The number of attempts remaining is 1

1 / 25

What is the term for the metric that measures the number of times your ad was shown to the same person on average?

2 / 25

Which Facebook ad placement is specifically designed for mobile apps to encourage app installs?

3 / 25

Which Facebook ad format is designed to showcase a product catalog with multiple products?

4 / 25

What is the term for the cost of a thousand impressions of your Facebook ad?

5 / 25

hat is the minimum recommended image resolution for Facebook ads?

6 / 25

What is the Facebook ad format that appears on the right-hand side of the desktop screen?

7 / 25

Which Facebook ad objective is suitable for increasing the number of people who follow your Facebook Page?

8 / 25

What is the term for the process of delivering your Facebook ads to people who are most likely to take the desired action?

9 / 25

Which bidding strategy lets Facebook automatically adjust your bid to get the most link clicks within your budget?

10 / 25

Which Facebook ad objective is designed to increase interactions with your ad, such as likes, comments, and shares?

11 / 25

What is the term for the audience segment you create based on specific characteristics, such as age, gender, and interests?

12 / 25

Which ad format allows you to create a poll within your ad to engage your audience?

13 / 25

In Facebook Ads, what is the relevance score used to measure?

14 / 25

Which ad objective is suitable for driving online sales for e-commerce businesses?

15 / 25

What is the recommended character limit for the text in a Facebook ad headline?

16 / 25

Which metric measures the percentage of people who saw your ad and performed the desired action?

17 / 25

What is the term for the maximum amount you're willing to pay for a click on your Facebook ad?

18 / 25

Which targeting option allows you to show ads to people who have previously visited your website?

19 / 25

What is the Facebook tool used to create and manage advertising campaigns?

20 / 25

Which ad placement option allows you to run ads on Facebook, Instagram, and Audience Network?

21 / 25

What is the term for the action you want your audience to take when they see your Facebook Ad?

22 / 25

What is the aspect ratio recommended for Facebook feed video ads?

23 / 25

What is the minimum age requirement for running Facebook Ads?

24 / 25

Which Facebook ad format allows you to display a series of images or videos in a single ad?

25 / 25

What is the primary objective of Facebook Ads?

Your score is

15

Search Engine Optimization (SEO)

The number of attempts remaining is 1

1 / 25

Which of the following factors does Google's PageRank algorithm primarily consider for ranking web pages?

2 / 25

What is the term for the process of optimizing a website to load quickly and efficiently on mobile devices?

3 / 25

Which Google algorithm update penalizes websites with low-quality or spammy backlinks?

4 / 25

What is the term for a link that leads to a different page on the same website?

5 / 25

Which of the following is considered a "black hat" SEO technique?

6 / 25

What is the recommended maximum length (in characters) for a meta title tag?

7 / 25

What is the term for the process of analyzing a website's strengths and weaknesses as they relate to SEO?

8 / 25

Which type of content is often considered most valuable for SEO purposes?

9 / 25

What term is used to describe the process of improving the visibility of a website in unpaid (organic) search results?

10 / 25

Which HTML tag is used to define the most important heading on a webpage?

11 / 25

What is the purpose of a "sitemap" in SEO?

12 / 25

Which type of SEO technique involves creating multiple, nearly identical web pages with the goal of ranking for specific keywords?

13 / 25

What is the practice of optimizing a website's content to rank higher in local search results called?

14 / 25

What is the optimal page load time recommended by Google for a website's performance?

15 / 25

Which tool is commonly used for tracking website traffic and performance in SEO?

16 / 25

What does "nofollow" attribute in a link mean?

17 / 25

Which type of SEO focuses on optimizing website code and structure for search engines?

18 / 25

What does the term "SERP" stand for in SEO?

19 / 25

What is the term for the practice of acquiring links from other websites to improve a site's search engine ranking?

20 / 25

Which of the following is an example of a long-tail keyword?

21 / 25

What is the term for the HTML element that provides a brief summary of a web page's content in search results?

22 / 25

Which HTTP status code indicates a page not found error?

23 / 25

What is the primary goal of on-page SEO?

24 / 25

Which of the following is not a major search engine?

25 / 25

What does the acronym SEO stand for?

Your score is

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